Search & Visibility
Website
Practical writing on getting more calls, quotes, and website traffic for trades and hardware businesses.
September 15, 2026
A pre-launch checklist for speed, mobile, SEO, security, and content. Run through it before you hit publish.
September 13, 2026
Find what changed when Google traffic drops. Compare pages, search data, and qualified inquiries before choosing technical fixes, content work, or a rebuild.
Diagnose a weak Google Maps ranking with a fixed-location worksheet. Separate service relevance, distance, profile issues, and real customer inquiries.
Find where Google Business Profile video verification is failing, prepare the right evidence, and choose the next step for your service business.
September 7, 2026
Freelancer, agency, or DIY builder: real costs, timelines, and trade-offs for an electrician, plumber, contractor, or hardware business.
September 2, 2026
GEO gets your brand cited by ChatGPT and AI search. Learn what generative engine optimization is.
August 31, 2026
The 10 signals ChatGPT uses to recommend businesses, backed by real provider report data.
August 27, 2026
A clear purpose, fast loading, mobile design. 12 things that matter most when creating a website.
August 24, 2026
Who can help me with my website? Compare 8 options from freelancers to agencies to DIY builders.
August 20, 2026
Websites don't age like wine — they age like milk. Here are 10 signs your site is quietly bleeding trust and traffic.
August 19, 2026
Website management keeps your site secure, fast, and up to date. Here's what it includes and costs.
August 11, 2026
Google Preferred Sources lets readers boost your site in AI Overviews and Top Stories. Here's how to get your readers to pick you.
How Google ranks websites: crawling, indexing, and the ranking signals that matter most.
August 8, 2026
Google Preferred Sources lets users pick trusted sites. Here's what publishers need to know.
Before you chase ChatGPT citations, run this 3-part check on your own site. Three questions, pass or fail, with the fix linked for whichever one you fail.
Get ChatGPT to recommend your business. Real GEO tactics, citation building, and review strategies.
Google ranks pages using relevance, quality, backlinks, and page experience. Here's what actually matters.
August 6, 2026
Most AI citations for brand recommendation questions don't come from business websites at all. Here's where they actually come from, and what to do about it.
AI Overviews are cutting clicks by more than half on top-ranking pages. The pages that still get chosen share a handful of structural habits. Here's what they are.
August 5, 2026
SEO gets your site found on Google without ads. Learn how crawling, indexing, and ranking work.
Proven tactics to rank in AI search and get cited by ChatGPT, Perplexity, and Google AI Overviews.
Generative engine optimization (GEO) helps your brand get cited by AI search. Here's how it works.
Crawlability and indexing problems hide your pages from Google. Learn to diagnose and fix them fast.
August 4, 2026
Technical SEO is what makes your website readable by search engines and AI. Here's how it works.
SEO is the practice of getting your website to rank higher on Google. Here's how it works.
Speed up SEO rankings by fixing existing content. Tactics for faster indexing and higher rankings.
Fix technical SEO issues that block rankings: crawl errors, Core Web Vitals, HTTPS, and more.
August 3, 2026
SEO isn't dead. AI is reshaping search, but organic traffic still dominates. Here's how to adapt.
New site, no backlinks? SEO takes 6-12 months for real traffic. Here's the timeline and what actually works.
July 29, 2026
SEO tips for small business owners who want to rank without the grind.
Speed up SEO results with tactics that work on your timeline. Today, this week, this month.
SEO for a new site with no backlinks takes 6–12 months. Here's what to expect and what to do while you wait.
How search engines rank websites, crawling, indexing, and the ranking factors that matter most.
Start with these 5 free and low-cost SEO tools that show you what to fix, not just what's wrong.
July 25, 2026
SEO takes 3-6 months for initial results. Here's what happens each month and why.
July 23, 2026
SEO builds traffic you own. Paid ads buy traffic you rent. Here's how to pick the right mix for your business.
SEO works with AI search tools like ChatGPT, but the rules changed. Here's what matters now.
July 22, 2026
SEO is how you get found when people search for what you offer. Here's how it works in practice.
How to pick a top SEO agency in 2026. Compare firms, ask smart questions, avoid getting burned.
July 21, 2026
Track ChatGPT brand mentions without confusing sampled answers with customer reach. Separate mentions, citations, AI referrals, and qualified inquiries.
Homeowners are asking ChatGPT and Google AI Overviews who to call, not scrolling search results. Here's how contractors get named in the answer.
July 20, 2026
A data-backed look at the top SEO agencies in 2026, how to pick one, and what changed with AI search.
SEO for small business websites: practical steps that drive real traffic from Google and AI search.
Get your brand cited in Perplexity and Gemini. GEO tactics, crawler setup, and a 90-day plan.
Evaluate a local SEO agency using completed work, qualified inquiries, account access, and a clear budget calculation. Know what to ask before renewing.
GEO gets your content cited by AI search. Learn how it works and why it matters for your brand.
July 19, 2026
Pick a GEO agency that gets your local service business cited in AI search
July 18, 2026
Your site ranks but Google AI Overviews ignore you. Here's why and how to fix it, step by step.
Most sites are invisible to AI search engines. Learn the three pillars, reachability, extractability, and trust, that get your website cited.
July 17, 2026
Lookelo review: services, pricing, and what to expect from this SEO and AI visibility agency.
How to track AI prompts that mention your business: free tools, manual audits, and paid platforms.
Get cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews. Real tactics, engine by engine.
The best AI SEO tool for small business is the one that turns search and AI visibility into executed work. Learn how to do it with Lookelo.com.
July 15, 2026
Semantic HTML, schema markup, and clean structure: the keys to making any website readable by AI.
A practical follow-up to our GEO guide: how to apply generative engine optimization to blogs, product pages, and service pages, what to measure, and the trends shaping 2026.
The best AI SEO agencies for local businesses in 2026: GEO, AEO, pricing, and services that get more calls and leads.
July 14, 2026
Why ChatGPT doesn't know your business and how to fix it with GEO, schema markup, llms.txt, and entity signals.
AI search tools are growing fast, but Google isn't going anywhere. Here's what the shift means for your business website, traffic, and SEO strategy.
Most buyers ask AI tools before choosing a provider. Learn how to evaluate AI SEO agencies in Boston and what questions to ask before you sign.
AI assistants recommend businesses they can understand and verify. Here's what that means in practice, and the five things to fix first.
July 10, 2026
Yes, but it changed shape. Here's what still matters, what stopped mattering, and how SEO and AI search visibility fit together.
