Hardware stores
Broad catalogs, practical advice, and customers tackling all kinds of jobs. Help shoppers find their way from a department to the details they need.
Your store has a story.Let’s bring it online.
Lookelo helps independent hardware, paint, and building-supply retailers in New England build a more useful online presence. From your product catalog to your local search information, the work starts with understanding the store behind the website.
The care you put into your store
belongs on your website, too.
Independent stores offer more than a shelf full of products. Customers come for advice, an answer about a particular job, or help finding the right item. Your website should make that knowledge and service easier to discover before someone walks through the door.
That means paying attention to the everyday details: clear departments, accurate product information, current store hours, and a useful next step. A shopper might be ready to order, check pickup options, or call with a question. We help your website support the way people actually buy from your business.
For stores with more to offer.
Different departments. Different questions. The same need for a website that understands the business.
Paint retailers
Products come with questions about finish, coverage, preparation, and application. Give customers useful information and a clear way to ask for help.
Building-supply stores
Contractors and homeowners need to understand your range and how to buy. Make product details, enquiries, and pickup or delivery information easier to find.
Oliver Zeman
Founder, Lookelo
A direct conversation. A clear owner for the work.
Lookelo is run hands-on by Oliver Zeman. You talk directly with the person doing the work, from the first discussion about your store to the decisions that shape your website.
The focus is on independent retailers whose teams already have plenty to manage. You may need an online store, help getting existing pages found, or someone to keep website updates moving. We start with the problem you want to solve and agree on the work that fits.
Your knowledge of the business remains essential. We bring the website and search perspective; you confirm the details about your products, services, and customers. Clear responsibilities help turn that shared understanding into useful changes.
See how we workPractical work.
Standards that stay the same.
A clear plan matters. So does how the work gets done.
Understand before changing.
Review the website, ask about the business, and use the available evidence. A recommendation should explain what needs attention and why it matters to your store.
Make every page useful.
Write for the person choosing a product or planning a visit. Search phrases help guide the work, but accurate information and clear answers give the page its purpose.
Be clear about progress.
Explain what changed, what was checked, and what remains uncertain. Report available results with context, without promising a particular ranking or number of orders.
Focused on New England.
Built around your store.
Our focus today is independent retailers across New England: Massachusetts, Connecticut, Rhode Island, New Hampshire, Vermont, and Maine. We consider both the customers near your store and the people browsing your products online, so the work reflects the way your business serves its market.
Independent retail, close to home.
- Massachusetts
- Connecticut
- Rhode Island
- New Hampshire
- Vermont
- Maine
Bring the pieces together.
Website, search, and ongoing care should support the same business.
A useful place to shop
Ecommerce websites that make your departments, products, and buying options easier to understand.
Explore the serviceA clearer way to find you
Local and product search work that connects customer questions with relevant store information.
Explore the serviceSupport as things change
Website updates and reporting that keep the agreed work moving as your store’s priorities develop.
Explore the serviceLet’s work out what your store needs.
Tell us about your website, your products, and what you want to improve. We’ll help you find a practical starting point.
Book a call
A free introductory conversation.