MEASUREMENT AND REPORTING
Know what changed, what it means, and what happens next.
You should not have to translate a marketing report. Every month, Lookelo reports the work completed, the visibility signals from search and chat answers, the inquiries observed, and the next priorities. In plain language.
What does a Lookelo report look like?
A monthly view of website visits, search activity, AI visibility, calls and forms, the work completed, and the next priorities.
Illustrative dashboard only. Real reporting starts after setup and consent.
Example Lookelo reporting view. Illustrative data only.
| Label | Value |
|---|---|
| Jan | 420 |
| Feb | 445 |
| Mar | 480 |
| Apr | 505 |
| May | 540 |
| Jun | 570 |
| Label | Value |
|---|---|
| Jan | 32 |
| Feb | 34 |
| Mar | 38 |
| Apr | 37 |
| May | 41 |
| Jun | 44 |
| Label | Value |
|---|---|
| Search | 44 |
| Direct | 24 |
| AI answers | 18 |
| Referral | 14 |
| Label | Value |
|---|---|
| Visits | 100 |
| Contact views | 38 |
| Calls / forms | 12 |
| Inquiries | 6 |
How is each metric measured?
- Website visits
- Measured through Google Analytics 4 after consent and setup.
- Search impressions and clicks
- Measured through Google Search Console after access is granted.
- AI visibility
- Which prompts mention you, which sources get cited, and how that changes month to month.
- Calls and forms
- Measured through configured call tracking and form events where available.
Where attribution is uncertain, we label it as assisted visibility rather than claiming a direct conversion. We will tell you exactly what can and cannot be measured before work begins.
The path we measure end to end
The path we work on
- Search or chat answer
- Website
- Inquiry
- Customer
Curious what AI says about your business right now?
Book a free 20-minute call. Before we talk, we'll check how your business shows up on Google and in AI answers. That way the conversation starts with facts, not a pitch deck.
Free call. No pitch deck, no pressure, no obligation.