Showing up when customers ask an AI assistant, not just Google.
A growing share of local searches now happen through AI assistants and AI-generated answers, not just a traditional search results page. Being accurate, well-structured, and well-reviewed matters more than ever, because an AI system can only recommend a business it can understand and verify. This isn't a separate service from SEO; it's the same foundation, read by a different kind of reader.
What counts as an AI answer
Google's AI Overviews sitting above the normal search results, an AI Mode conversation, or a direct recommendation from an assistant like ChatGPT or Perplexity. All of them pull from the same kind of signals: what your website says, what your Google Business Profile says, and what your reviews say.
What AI systems look for
Consistent business information across every place it appears, structured data that spells out who you are and what you offer, real reviews, and content that directly answers common customer questions instead of vague marketing language. An AI system is trying to give a confident answer; it favors sources it can verify quickly.
What we monitor
Which prompts mention you, which competitors get cited instead of you, which sources those citations point back to, and how that changes month to month, across the assistants people actually use. That's a research and monitoring process, not a lever we can pull to force a specific outcome.
How this connects back to your website
An AI mention is rarely the end of the customer's research. Most people still check the business's own website or reviews before calling, which means your site and profile still have to hold up once someone clicks through. We treat an AI citation as one more door into your website, not a replacement for it.
What this doesn't mean
An AI mention isn't a guaranteed lead, and it isn't something anyone can promise you by a certain date. Most people still verify a recommendation against reviews and your website before calling, which is exactly why the fundamentals still matter more than chasing one specific answer.
Why we don't chase AI citations for their own sake
Search engines and AI systems increasingly filter out content built only to manipulate visibility rather than help a reader. We build a small number of accurate, useful pages instead of a large batch of near-duplicate ones aimed at gaming a specific prompt, because that pattern gets filtered out anyway and wastes the time you'd spend reviewing it.
What we won't tell you
We won't tell you that everyone has stopped using Google, that AI guarantees more traffic, or that we can make a specific assistant recommend you. AI search is additive to how customers already research a business, not a replacement for the fundamentals.
This isn't a prediction. It's already how your customers search.
0M
people use ChatGPT every week
0.0B+
people see Google's AI Overviews every month
0%
of US consumers used AI to find a local business last year, up from 6% the year before
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