Privacy policy
This policy explains what information Lookelo collects through this website, how it's used, and the choices you have about it.
Last updated: August 17, 2026.
Who this policy covers
This policy applies to visitors of this website and to prospective and current clients who submit information through our contact and audit-request forms. Lookelo is operated by Oliver Zeman, based in Massachusetts, serving clients across New England.
Information we collect
When you use the contact or audit-request form, we collect what you provide directly: your name, email address, phone number, business name, and any details about your business or website you choose to share. We also collect standard analytics data automatically, including pages visited, general location at the city or region level, device and browser type, and how you arrived at the site.
How we use your information
We use form submissions to respond to your request, schedule a call, and, if you become a client, to deliver the service you signed up for. We use analytics data in aggregate to understand which pages are useful and where the site can be improved. We do not use your information to make automated decisions that affect you.
Cookies and analytics
This site uses cookies associated with Google Analytics to measure traffic and usage patterns. You can disable cookies in your browser settings, or use Google's opt-out tools, without affecting your ability to browse the site. We do not use tracking cookies for advertising or retargeting.
How we share information
We do not sell your personal information to anyone, for any reason. We share information only with the service providers that make this site and our work function, such as our email delivery provider and our analytics provider, and only to the extent needed for them to provide that service. We do not share your information with data brokers or marketing lists.
How long we keep information
We keep contact-form and client information for as long as needed to respond to your inquiry or deliver our services, and for a reasonable period after in case you reach back out. You can request deletion at any time using the contact information below.
Your choices and rights
You can ask us what information we hold about you, ask us to correct it, or ask us to delete it, by emailing the address below. If you're a resident of a state with specific privacy-law rights, such as the right to opt out of certain data sharing, we'll honor requests made under that law to the extent it applies to us.
Children's privacy
This site and our services are intended for business owners and operators, not children. We do not knowingly collect information from anyone under 18.
Changes to this policy
If this policy changes in a meaningful way, we'll update the date at the top of this page. Continued use of the site after a change means you accept the updated policy.
Contact us
Questions about this policy, or a request to access, correct, or delete your information: email oliver.zeman@lookelo.com.